Huff Communications | Semiconductor Basics


	The Breakthrough Independent Distributor Training Program	Courses Trainers Testimonials

Yesterday

Tomorrow

Once upon a time... the electronic component supply chain was clear and simple. Big dollar orders from big customers went direct. Most everything else went through franchised distribution. Brokers were relegated to hard-to-find or obsolete items, emergency orders and the murky world of excess inventory. Franchised distribution included many players including local distributors, regional distributors and national distributors. Most had product on the shelf and scads of sales feet on the street. Each was hungry, aggressive, and entrepreneurial. They built their business on customer service and long-term relationship.

Then ... The world changed
First, the nationals gobbled up smaller local and regional distributors. Second, the nationals merged and downsized until they became 'The Big Three' . The Big Three have 'corporatized' their customer service into the dirt, economized their stock out of existence and 're-structured' their best sales folks right out of the industry. Customers are incensedÖ Fed-up with The Big Three plutocracies. Customers are indignant about dismal customer service and inadequate product knowledge. Customer complaints are falling on deaf corporate ears.

Careful what you wish forÖ Today, either out of vengeance for their franchised suppliers or simply out of a desire for serious customer service, customers ardently seek to move their business to qualified independents. Their problem is that most independents lack the product knowledge and business practices required. Customers won't settle for less than an EXPERT BROKER.

The good news is that there are huge business opportunities begging for service.

Even better news is that customers are hunting for an EXPERT BROKER now!

The best news is that you can soon become an EXPERT BROKER.

The Business is now looking for you.

Are you ready to be found?

How good are you willing for it to be?

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Huff Communications has been training electronic industry professionals since 1989. As the premiere distribution technical and sales training company Huff Communications has conducted trainings for both franchised and independent distributors including: AERI, ERAI, Husky International Electronics, Insight, Marshall Industries, MEMEC, New York Semiconductor, NexGen Digital, Pioneer, Smith & Associates, Trade Wings, VEBA and WYLE Electronics.

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are the latest additions to the celebrated
Semiconductor Basics series:
Electronics & Integrated Circuits Made Simple
IC Design & Manufacturing Revealed
From Atoms To Applications
(Semiconductors as a second language)